2025 Lender Insights & Predictions
HomeLight’s Q1 2025 Lender Insights & Predictions Report compiles the findings of a survey of over 55 top lending companies across the United States, including HomeLight partners such as The Loan Store, Fairway Independent Mortgage, and Lower, among others.
What's offered in the Lender Insights & Predictions Report?
- Despite affordability risks, buyers want back in the game
- Homeowners are anxious about what’s next
- Non-traditional mortgages are gaining ground
- Equity-backed lending is growing
- Lenders are keeping their eye on AI
- How buyers can succeed in 2025

HomeLight’s Q1 2025 Lender Insights & Predictions survey was fielded between January 15 and 28, 2025. The findings indicate that as affordability challenges persist, buyers are becoming increasingly willing to take risks to make their homeownership dreams a reality — even if that means taking a leap of faith or stretching themselves thin financially.
As traditional mortgage applications decline, borrowers are turning to equity-backed loans and non-qualified mortgages.
Our report also explores the widespread adoption of AI technology within the mortgage industry and how loan officers feel about these new AI-driven initiatives.




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